Business marketing has gone a long way from flyers, posters, newspaper ads, and so on. There’s a whole lot of marketing strategies that businesses can rely on to gain a new audience. Digital marketing is the method of utilizing online websites and SEO techniques to gain as much new audience as possible. One huge part of the same is online marketing Google ads.
Digital banner advertising or also called paid ad services is the way to showcase your business to new people. Google Adwords campaign allows businesses to reach out to customers in numerous countries and drive more customers towards your website. Obviously, businesses would want to move beyond their local reach and promote their business in different countries. That’s what paid ads services to allow businesses to do. Running ads for an online business or offline business allows your business allows gain a huge audience.
If you’re not running online marketing Google ads and have the budget to gain a new audience. For businesses to take advantage of a whole new untapped market, you should focus on paid ads services. Google ads marketing platform is the best and most used platform when it comes to running ads for online business.
Google ads were launched in 2000 and back then Google was handling just 20 million searches every day, compare that to 5.6 billion searches every day and you will understand how much Google has grown. That’s why you should consider advertising with Google ads. Google also offers its very own Google Adwords keyword tool for making perfect ad campaigns.
Now that Google handles billions of users every day, Google Ads has millions of advertisers that use their Ad network to increase the visitors and turn it into leads and sales. According to reports, every 40 cents that are spent on Google is on Google Ads.
While the Google ads marketing platform is really famous, it is also one of the most challenging platforms when it comes to monitoring your success. Without proper knowledge of online marketing Google Ads, businesses can spend all their budget without yielding any results.
This is why we made this guide on Google ads for dummies. Here’s our guide on running an international ad campaign.
Google Ads Statistics
When it comes to advertising with Google ads, there are a lot of data to consider. As a business owner, you should consider if Google Ads is the best ad network for your business? Here are the top Google Ads statistics to consider to decide if Google paid ads services should be your pick:
- People who click on ads are 50% more likely to purchase products and services.
- Online ads increase brand awareness by 80%
- Over 60,000 searches get processed by Google every second.
- 90% of all desktop searches are done on Google.
- 73% of all paid search market share belongs to Google.
- 65% of all small-to-midsized businesses have tried running PPC ads.
- 46% of all clicks go to the top three paid ads in search results.
- 90% of consumers say that Google ads have influenced their purchasing habits.
- According to a survey, 75% of all users say that paid ads help it easier to find information.
- 66% of all shoppers prefer online shopping over offline shopping.
- More than 50% of all millennials have purchased something online because of Google ads or social media ads.
- 47% of Gen Xers have purchased something online because of the ads they see.
- Google has an average 8:1 return on investments if the Google Adwords campaign is made carefully.
- $1-$2 is the average expense on cost-per-click for Google ads.
- $1 is less than the average CPC for Google Display Network.
- $9000 – $10,000 is the average spend on ads for online businesses ranging from small to mid-sized businesses.
Advertising with Google ads comes in 6 types:
> Search campaigns
> Display campaigns
> Video campaigns
> Shopping campaigns
> App campaigns
> Video ads
- The Google display network reaches up to 90% of all online consumers.
- Over 2 million websites make up the Google ads network.
- 63% of all people say that they would click on a paid ad available in Google search results.
Reasons to Consider Google Ads to Advertise Your Business
Google has completely changed the way businesses promote their product using international ads campaigns. The Google Adwords keyword tool has become the perfect tool for small and mid-sized businesses for running ads. Although, it’s not that easy to run an international ad campaign or local ad campaign. You need a lot of research and expertise, as businesses can burn through their expenses in mere days without getting proper results. Here are the top reasons to consider Google ads to advertise your business:
1. Google Ads is Measureable, Easy to Analyse and Learn
One of the best reasons to pick Google Adwords for running international ad campaigns is that is measurable, easily analytical, and simple to learn. It can be tough to monitor the results of your digital marketing strategies, but Google ads can help you measure those results.
A seasoned and expert person can notice the patterns before businesses invest too much capital into the advertisement. So being able to monitor your results can help businesses change their strategy before losing too much money.
2. Google Ads Yields Better SEO Results
Businesses often use SEO to boost their search engine results. It can take various months before you finally notice any results. This is due to the nature of the digital marketing industry and strategies keep on changing.
Google ads don’t really work like this, the result is instantaneous. Once you use paid ads services, your ads will appear in the search engine results and Google partner sites. Running international ad campaigns or domestic ads offer better results and drive traffic instantly to your website.
3. Ads are Better Targeted and More Engaging
Google ads marketing platform aims to improve their Ads because it is one of their primary income sources. Google has also discovered that promoting their products ads and videos on YouTube and other paid ads services offer a higher conversion rate.
The better the ads businesses can make, the more revenue they acquire, overall Google ads work. Here’s one factor to consider, YouTube gets over 1.5 billion unique visitors and several billion views per day. If you want to showcase your products and services, then YouTube video ads are the right idea.
4. Your Advertising Costs are In Your Hands
One reason why businesses love online marketing Google ads is that it offers them better control over your advertisement costs. It is the choice of the business as to how much you want to spend every day, plus you can analyze every aspect of Google ads.
You can also see how well your competitors are doing and what keywords are they running ads on. You completely control your Google Ads expenses. You can budget your Google Adwords campaign according to your overall marketing budget. You can split your Google Ads campaigns into various sections such as:
- Mobile search
- Display network
- Google search engine result
If you’re new to the whole Google ads marketing platform, then it is better to keep track of how much you’re spending and how much ROI you’re getting from the campaign.
5. Ads Help You Compete With Your Competitors
When you compare Google Ads with SEO, you can certainly gain a huge advantage over your competitors. With Google Ads, you can skip the whole SEO part and be in direct competition with your competitors. Your site will receive more clicks from the search results in comparison to your competitor who’s using SEO to boost the ranking.
Obviously, you can’t keep relying on paid ads services forever, so until your SEO efforts push your website to the top of search results, you should rely on Google ads.
Steps to Run International PPC Ads
1. Location
To run an international ad campaign, the first thing to focus on is the location. Targeting an entire country for every campaign may not offer great results every time. You should target your Google Adwords campaign based on the type of business and services you offer. Your business may only cater to a specific group of people and showcasing your ads to a wider audience will drain your expenses.
Let’s say if you have a restaurant, you should focus on local ads. If you are a UK-based business, and if you want to sell your products and services in another country, then targeting larger cities is ideal.
2. Language
The second thing to consider while running an international ad campaign is language. With evolving technologies, people can search in their native language. Fuelled by voice search, language-based ad targeting is crucial. If you’re planning to target another country, the campaign should be optimized keeping the native language in mind.
Be consistent when it comes to language-based ad targeting. Make sure that the ad copy and the landing page are in the native language of the country you’re targeting. Use the Google Adwords keyword tool for searching for high-value keywords in the native language.
3. Keyword Targeting
Advertising with Google ads is only perfect when you target just the right keywords. Keyword research is crucial and you need to focus on a lot of things. You can’t just convert the highest search volume keywords in English to Russian if you want to target Russia. You’ll have to do separate research for every country you want to target.
You can use a variety of keyword tools to find the right keywords for your ads for online businesses. However, the Google ads marketing platform offers built-in keyword tools that offer brilliant options.
4. Insight Into Your Audience
A pay-per-click campaign is not perfect, if you want to ensure that you get the most out of your investment, then you need to keep tabs on the results you’re getting from the campaigns. Google Ads offers an observation mode for those who want to run Google ads. You can get adequate data by observing these people for a certain time:
- Remarketing data
- Affinity
- Detailed demographics
- In-market
These special insights help you find the audience that offers the highest possible conversion rate. You can create custom strategies for your business based on how the insight you have gained from the past Google Adwords campaign.
5. Responsive Search Ad and Expanded Text Ad
To generate the most traffic on your website and convert that traffic into sales and leads, businesses need to do A/B testing. To do that in the best possible way while running an international ad campaign, you should run 1 search ad and two regular text ads. Using this, you can test different headlines and descriptions and monitor the CTR (Click-Through-Rate).
Also, different words are spelled differently in various parts of the world. You can do A/B testing and find out what works the best for your business’s product and services.
6. Display Ads
It is incredibly tough to establish a business presence by online marketing Google ads. Display ads can help you gain better results while running an international ad campaign. Visuals can help you gain more visitors and leads. Text ads aren’t special if your business vertical has tons of expensive keywords.
Display ads or video campaigns will help your business get the best out of your investment. Display ads offer lower cost-per-click than search ads. To put it in simple words, display ads have the higher potential to attract people as they are catchy.
Conclusion: How to Run an International Ad Campaign?
Learning how to run an international ad campaign is incredibly tough, most businesses make tons of mistakes. Adopting the practices that we’ve mentioned above can enhance your overall international ad campaign. There are a lot of things that you need to focus on, with time and experience, you’ll learn the hidden tricks and trade of the Google Adwords campaign.
Tons of small and medium-sized businesses don’t have the resources to run the ads by themselves. Online marketing agencies can help small and mid-sized business handle their needs for paid ads services and other marketing needs.